Hi, I'm Ashley Sanichar
With 28+ years of information technology experience, I am a customer-focused business and sales leader, proficient in leading and contributing to revenue growth as well as projects designed to enhance efficiency, functionality, productivity and profitability.
I have a strong services and technical foundation, complemented by an MBA and Engineering qualification, that enables me to understand the market, technology, and business needs of my clients and deliver innovative solutions that meet their goals and expectations. As the Country Leader of Oracle South Africa, I leverage my expertise in Enterprise and Government sectors to develop and execute strategies that drive the adoption and expansion of Oracle's solution portfolios across ERPM, HCM, CX and Technology domains.
I also manage a team of sales professionals, partners, and engineers, and foster long-term relationships with key stakeholders and decision-makers. My mission is to empower South African organizations with the best-in-class Oracle solutions that enhance their productivity, profitability and service delivery.
Ashley Sanichar
INFORMATION TECHNOLOGY EXECUTIVE
Email:
Address:
Copperleaf Golf & Country Estate,
Centurion, Gauteng, South Africa, 0157
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Date of Birth:
March 16th
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EXPERIENCE
2025-Current
Country Leader of Oracle South Africa
Oracle
Managing Director of Oracle South Africa & Commercial Industries Leader for Africa region
2021-2025
Oracle Applications Country Leader
Oracle
Senior Director of the Oracle Cloud Applications business focussed on ERP, EPM, SCM, HCM and CX.
2017-2021
Managing Director
Axon Enterprise
Tasked to develop the connected law enforcement sector for Sub-Saharan Africa from a zero base for Axon Enterprise.
2010-2017
National Government Sales Director - Public Sector
Microsoft
Lead the various Microsoft sales teams, strategy programs and engagements for the National Government and the Education Sector. Large multi-million dollar projects delivered.
2006-2009
Country Manager - HP Education
Hewlett Packard
Appointed as a turn-around specialist to bring the Education Services business back on track within 12 months. Managed the P&L and sustainability of the business unit.
1997-2006
Chief Information Officer
IBM
Various roles at IBM starting as a graduate. Lotus Notes Professional, Tivoli Consultant, Project Executive, CIO and Senior Sales Executive in almost a decade spent in Big Blue.
EDUCATION
2002-2003
Master's Degree - MBA
The Open University - UK
Dissertation titled “The Strategic Implications and Management Considerations of Work/Life Programs”, 2004. Published in Journal of Contemporary Management, Vol. 1, Pages 31-44, 2004.
1995-1997
Engineering National Diploma
ML Sultan
Majored in Software Design, Networking, Programming, Electronics and Mathematics.
Best Overall Student in Faculty through entire course.
1993
Matric
Westham Secondary School
Mathematics, Physical Science, Computer Studies, Biology, English and Afrikaans
SKILLS AND AWARDS
HIGHLY SKILLED IN:
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Sales & Sales Leadership
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Partner Recruitment, Engagement & Management
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Project & Resource Leadership
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Public Safety & Law Enforcement Advisory
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Public Sector
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Improving Business Performance
BUSINESS AWARDS:
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Best Performing Team ECEMEA
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Public Sector Directors Award
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Public Sector Deployment Award
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Microsoft CPE Award
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Customer and Partner Experience Award
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Worldwide Microsoft Lighthouse Competitive Win Award
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Best Total Customer Experience in HP MEMA
EDUCATION HONOURS:
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Best Design and Implementation Award for Design Project III - 3rd Year
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Best Overall Performance - 2nd Year
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Best Overall Performance - 1st Year
TESTIMONIALS
MTETO NYATI - ESKOM & BSG CHAIRPERSON
"Ashley is a dependable, hard working strategic thinker. He is a champion of the customer in any environment he finds himself in. He leads by example and has a good track record of high performance."
KABELO MAKWANE - MANAGING DIRECTOR GOOGLE SOUTH AFRICA
"A incredibly smart, gifted individual with many talents who inspires everyone around him to do more because he is a perfectionist who takes pride in his craft and completes all projects with diligent attention to detail and takes pride in mastering his craft... albeit soft spoken and very unassuming... would be an asset any business. Great team player!"
THABO MOTEA - MANAGING DIRECTOR AT MINDHUB
"He is a thorough and detail oriented person. He is self driven and pays attention to detail. This meticulous characteristic gives him the drive to achieve. He always pushes himself to the limit, but he is also a great team player. He encourages those in his team to work hard and he is also patient. His insight is outstanding and he is always keeping himself abreast by studying and increasing his knowledge."